I help leaders make operations simple, visible, and scalable using technology.

I build technology teams actually adopt, grounded in a clear definition of operational clarity.

Operational clarity means decisions are visible, ownership is explicit, and the system scales without heroics.

Impact

In the last three years, I have worked with 30+ organizations and delivered 50+ projects.

The focus is always practical: clear outcomes and systems that keep performing after I leave.

How I work

See what is really happening

I map decisions, handoffs, and bottlenecks until the system becomes visible.

Design the operating rhythm

I align people, process, and technology so the work flows without heroic effort.

Build tools that earn trust

I shape systems teams actually want to use — practical, human-centered, and simple.

Stay close to outcomes

I care about the business result, not the theater of change.

Operating principles

Operations are design, not reaction.

Functional systems come from intention, not constant firefighting.

A system must be clear for the people using it.

Clarity lets teams move without friction and make better decisions.

Technology is a tool; intention comes from leadership.

The tool should amplify the team’s vision, not replace it.

Simplicity is a competitive advantage.

Simplicity reduces friction, accelerates decisions, and builds cohesion.

Current work

I currently help organizations through Duplica, one vehicle for delivering operational clarity and custom systems.

My focus is leadership, outcomes, and the human side of building durable operations.

Get to know us

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I am preparing a direct contact flow. For now, this space is evolving with the work and the ideas behind it.

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