Juanes Necoechea designs how companies run
Archive Contexts Tensions Learnings

Work that shaped my thinking.

02 Archive, 2026

I’ve left out client names. What matters here is the situation each one was in.

Each entry covers the situation, what was hard about it and what I did.

01 / 05 2022–2024
Property management operation, plate 01
Real estatePlate 01
MEXICO CITY 2024

Property & real estate operations

IndustryReal estate Scale100+ properties
ContextA property manager running 100+ properties.
TensionOwners, staff, vendors, inspections, money and guests all ran through the same few people. As it grew, nobody could say who owned what, and the place ran on memory.
LearningI redesigned how information moved between roles so the owners could step back without things slipping.
02 / 05 2023–2025
Workforce and transportation operation, plate 02
Workforce & transportationPlate 02
GUADALAJARA 2025

Workforce & transportation operations

IndustryWorkforce & transportation ScaleMulti-region
ContextStaff and transportation across multiple regions.
TensionThe hard part was human. Every contract, payroll run, onboarding and role change landed on someone’s paycheck or schedule.
LearningI made it clear who owned each step while keeping the flexibility the crews needed.
03 / 05 2024–2025
Yacht charter operation, plate 03
HospitalityPlate 03
BAJA CALIFORNIA 2025

Yacht charter operations

IndustryHospitality ScaleHigh-value fleet
ContextHigh-value yachts, operated in real time.
TensionMaintenance, bookings, logistics and finances had to line up every day, and a mistake on a yacht is expensive.
LearningSo the system’s first job was to lower that risk.
04 / 05 2024–2026
Law firm advisory, plate 04
Professional servicesPlate 04
CDMX 2026

Professional services & advisory

IndustryProfessional services ScaleGrowing firm
ContextA law firm growing into its own complexity.
TensionAdvisory work runs on judgment and relationships, so the task was making it visible without adding paperwork.
LearningI kept the process light enough that the lawyers still had room to think.
05 / 05 Ongoing
Duplica, plate 05
OperationsPlate 05
MEXICO, GLOBAL 2026

Building Duplica

IndustryOperations ScaleInternal, founding
ContextA services firm, built while doing complex work for others.
TensionThe hardest part has been following my own principles while the firm grows, and leading from inside the team.
LearningIf a system I recommend wouldn’t survive at Duplica, I don’t recommend it.
01 / 05
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If one of these sounds like your company, write to me.